HARRISBURG, PA — The Commonwealth of Pennsylvania is setting the stage for a major economic boost through sports tourism as the Department of Community and Economic Development (DCED) announced the opening of this year’s application period for grants under its Sports Marketing and Tourism Program (SMAT). Municipalities, local authorities, nonprofit organizations, and other eligible entities have until June 30 to apply for funding aimed at attracting amateur and professional sporting events—including the burgeoning field of esports—to the state.
Secretary Rick Siger highlighted the program’s potential impact, referencing the anticipated influx of tourism and economic activity associated with hosting high-profile sporting events. With Pennsylvania slated to host marquee events such as the 2026 World Cup, the 2024 USGA Women’s Open, and the 2025 USGA Men’s Open, the SMAT initiative is poised to capitalize on these opportunities to bolster the regional economy and enhance the quality of life for residents.
The grant program is designed to support efforts to bring a variety of sporting events to Pennsylvania by covering expenses associated with competitive site selection processes conducted by organizations outside of the state. This strategic investment aims to make Pennsylvania a premier destination for national and international sporting competitions, which can significantly increase revenue for both large and small businesses in the vicinity of these events.
The announcement comes on the heels of last September’s granting cycle, which saw $5 million in awards distributed to several high-profile events, including support for Philadelphia’s role as a host city in the upcoming World Cup.
The broader implications of this initiative extend beyond the direct economic benefits. By fostering a vibrant sports tourism sector, Pennsylvania stands to enhance its reputation on the global stage as a hub for major sporting events. This not only generates immediate financial gains through increased visitor spending but also contributes to long-term economic development and community enrichment.
Eligible applicants are encouraged to use DCED’s Electronic Single Application (ESA) portal to submit their proposals. With the program guidelines available on the Sports Marketing and Tourism website, the state is gearing up for what promises to be a competitive and impactful grant cycle.
By investing in sports marketing and tourism, Pennsylvania is leveraging the universal appeal of sports to drive economic growth, showcase local communities, and build a legacy of sporting excellence that will benefit residents and visitors alike for years to come.
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