WEST CHESTER, PA — Qurate Retail Group, a subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), recently unveiled its latest venture into the streaming world with the introduction of “The Big Dish” on The Roku Channel. This move marks a significant expansion for Qurate, known for its QVC and HSN brands, into free, ad-supported streaming TV (FAST), an area reaching an estimated 120 million viewers across U.S. households as of the fourth quarter of 2023.
“The Big Dish” aims to cater to culinary enthusiasts and foodies alike, featuring a vibrant mix of original programming that blends selling and non-selling content. Viewers can expect a variety of shows ranging from “Getting Grilled with Curtis Stone,” featuring Michelin-starred chef Curtis Stone, to “Vanessa Can’t Cook” with QVC Program Host Vanessa Herring. This diverse lineup not only showcases kitchen gadgets and food trends but also includes insights from famous chefs and celebrities.
David Apostolico, Chief Distribution Officer at QVC, HSN, QVC+ and HSN+, highlighted the strategic intent behind the channel’s launch, emphasizing the goal to provide a curated video shopping experience for culinary fans through one of the industry’s top FAST services. With a pre-existing viewer base on The Roku Channel, Qurate anticipates attracting both new and loyal customers to this specialized content hub.
Jennifer Vaux, Vice President of Content Acquisitions and Programming at Roku Media, expressed enthusiasm for the expanded partnership with Qurate Retail Group. By incorporating “The Big Dish” into The Roku Channel’s extensive FAST channel offerings, Roku underscores its commitment to delivering a broad spectrum of content that addresses specific viewer interests, in this case, all things culinary.
This collaboration between Qurate Retail Group and The Roku Channel represents an innovative approach to engaging viewers by combining the appeal of cooking shows with the convenience of streaming. It reflects broader industry trends towards niche content catering, as providers seek to carve out unique spaces within the competitive streaming landscape. For consumers, it means more tailored viewing options, making it easier than ever to find content that matches their interests and lifestyles.
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