BERWYN, PA — 2X, a B2B marketing-as-a-service (MaaS) firm, announced this week the appointment of Jennifer Ross as Executive Director and Fractional Chief Marketing Officer (CMO). Ross brings over three decades of marketing transformation expertise, making her an invaluable addition to the 2X team.
Recognized for her innovative strategies and dedication to excellence, Ross has carved out a reputation as a thought leader in the B2B marketing sector. Her extensive writings on organizational design have provided significant insights for businesses navigating the ever-changing B2B landscape.
Ross’ ability to offer actionable intelligence and transformative frameworks to global CMOs was honed during her 10-year tenure at Forrester (formerly SiriusDecisions), where she led the B2B CMO Service as a Research Director and CMO Advisor.
In her new role at 2X, Ross aims to revolutionize B2B marketing by advising CMOs on innovative approaches to organizational design. She will leverage her vast experience to identify and implement essential capabilities, competencies, and operating models to drive accelerated growth for 2X and its clients.
Prior to joining 2X, Ross served as the CMO at Intentsify, a rapidly growing B2B intent data provider, where her strategic contributions were instrumental in establishing the company as a leader in its field. Throughout her impressive career, she has held key marketing leadership roles at established companies and startups, including JD Edwards, CosmoCom, IBM, Alteryx Telelogic, and Bombardier Aerospace.
“I am thrilled to join the remarkable team at 2X,” said Ross. “This opportunity is more than a career move; it’s a perfect alignment of passion and purpose. At 2X, I find a team that shares my enthusiasm for reshaping B2B marketing organizations and crafting innovative operating models.”
Domenic Colasante, CEO of 2X, expressed his confidence in Ross’ ability to navigate the changing marketing landscape. “As CMOs face mounting pressure to provide more impact with fewer resources, organizational transformation has become an imperative,” said Colasante. “I firmly believe that Jennifer’s vast knowledge and experience will be instrumental in propelling our company to new heights as she spearheads our initiative to redefine the landscape of B2B marketing.”
With the addition of Ross, 2X is poised to make significant strides in reshaping the B2B marketing space.
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